Original article by Jess Brassard and Amber Voght (with an update)
Our original logo, what we now are calling the “classic” logo (please Coca-cola don’t sue us) was created for the CopperDog by Jess Brassard. The logo permeated the race, the Copper Country, and regional mushing for a decade and will continue on as part of the unique identity of the CopperDog 150.
As part of our tenth running of the CopperDog 150 in 2019, we asked Amber Voght, our graphics designer, to come up with a refreshed look for our logo, while maintaining consistency of design with Jess’ original design.
Now during our second decade as a race, we are fully embracing Amber’s logo as our primary logo, while maintaining our classic logo.
Story Update: Our original logo can still be seen at times during the race but it has mostly been retired. In 2023 we worked Laura Konkel of the Michael Best law firm to secure copyright and trademark protections for CopperDog and our logos.